Myths about Processing
Pricing Myths — Explained
Myth #1: “All credit card processors charge the same rates.”
Reality: Pricing varies significantly between providers. Rates depend on business type, transaction volume, ticket size, risk profile, and how payments are accepted. That’s why we work with multiple processors and have them compete—so you’re not stuck with a generic rate.
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Myth #2: “The lowest advertised rate is always the best deal.”
Reality: Advertised rates often apply only to a small portion of transactions. Many businesses pay far more due to hidden fees, surcharges, or unfavorable pricing tiers. We focus on total cost, not marketing rates.
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Myth #3: “Switching processors is complicated and risky.”
Reality: With the right guidance, switching is straightforward. We manage the transition, coordinate setup, and ensure minimal disruption—often with improved pricing and better technology from day one.
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Myth #4: “Flat-rate pricing is always simpler and cheaper.”
Reality: Flat rates are simple, but often expensive for growing businesses. Many companies overpay for convenience. Through competitive bidding, we identify pricing models that match your actual transaction profile.
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Myth #5: “POS systems are all basically the same.”
Reality: POS systems vary widely in features, integrations, and long-term costs. Choosing the wrong system can limit growth or force a costly change later. We compare options across providers to ensure the right fit from the start.
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Myth #6: “You have to accept long-term contracts to get good pricing.”
Reality: Not always. Contract terms vary by provider. Because we work with multiple companies, we can often identify solutions with favorable pricing and flexible terms.
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Myth #7: “Your processor will proactively lower your rates as you grow.”
Reality: Most processors don’t revisit pricing unless prompted. Our advisory model ensures your setup continues to make sense as your volume, channels, and business needs evolve.
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Myth #8: “A payment processor is just a commodity.”
Reality: The right processor—and the right advisor—can improve cash flow, reduce costs, and eliminate operational friction. Payments affect more than just rates; they impact your entire customer experience.
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The Bottom Line
Pricing isn’t just about rates—it’s about fit, transparency, and long-term value.
At Lara Business Solutions, we remove guesswork by:
Comparing multiple providers
Breaking down true costs
Recommending solutions aligned to your business
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